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January 23, 2013
For immediate release

Second-home owners attract visitors to PEI

Tourism and Culture

Seasonal residents who own a second home on Prince Edward Island, and those who come to visit them are big contributors to the Island economy, says Minister of Tourism and Culture Robert Henderson.

“According to a new report published by the Tourism Research Centre for Tourism PEI, seasonal residents and their visitors spend just over $80 million a year in the province,” said Minister Henderson. “It goes to show how important seasonal residents are to the Island economy and tourism industry. They pay property taxes, they pay for upgrades to those properties, and they entice visitors to the Island that spend money on things like food and entertainment.”

The report provides valuable insight regarding non-residents that own a second home on the Island including any type of dwelling or residential property. The report also showed that 94 per cent of second-home owners had friends or family visit them in Prince Edward Island.

“As seasonal residents and, effectively, long-term visitors, second-home owners represent a unique and important segment of the province’s population,” said Dr. Susan Graham, Faculty Director of the TRC. “They also act as tremendous ambassadors for Prince Edward Island, by playing host to family and friends that come to visit.”

One of the more notable findings in the study showed that only 34.2 per cent of those who came to visit second-home owners would have considered coming to the Island had they not known someone here.

The survey revealed that approximately two-thirds of second-home owners are Canadian and one-third American. Only 1.5 per cent of those surveyed were from another country. Just over half of survey respondents indicated that they have family ties to the province, with about one-third being former residents.

Prince Edward Island’s appeal as a location for second-home owners appears to extend beyond family connections. Many respondents cited the province’s safe, quiet and relaxed environment as a reason for locating here, while others noted that they wanted a home near water. Ten per cent indicated they decided to purchase a second home on the Island after taking a visit to the province.

Second-home owners and their visitors participate in many activities while on the Island. Visiting a beach, lake or river is the most popular activity among both groups, followed by shopping for local crafts, antiques and souvenirs. Several other activities were also very popular amongst these groups, including visiting a national or provincial park, hiking or walking, and going on a driving tour or sightseeing.

Tourism is an important industry and tax revenue generator for Prince Edward Island. It accounts for about seven per cent of GDP, the highest percentage of any province, and represents approximately $45 million in annual tax revenue. Tourism employment represents the equivalent of approximately 7,400 full-time jobs across the province.

To see the report visit http://bit.ly/SecondHomePEI.

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Media Contact: Andrew Sprague
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